The Team Behind the Engine

Victory Engine is built by specialists, not generalists, people who've spent their careers inside sports and entertainment marketing, not adjacent to it. Here's who's behind the gameplan.

Mike LaBella, founding member of Victory Engine and Owner of UNCOVr media

Mike LaBella

Founding Member, Media Strategy & Negotiations

Mike brings more than 20 years of media planning, research, and negotiation experience to Victory Engine. He is the Owner of UNCOVr media, a Boston-based, research-driven media agency he founded in 2014 that connects national and local brands with their target audiences across audio, video, digital, print, and outdoor. Mike personally researches, ideates, and negotiates traditional media placements for clients, work that has included national campaigns for brands like Kabbage, Grasshopper, and Atrius Health. At Victory Engine, he applies that same hands-on, no-red-tape approach to media strategy for sports and entertainment partners.

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